Texas Stadium, the former home of the National Football League’s Dallas Cowboys, will be blasted into oblivion by 2,715 pounds of explosives Sunday in a public spectacle infused with fan nostalgia and some novel marketing.
Kraft Foods Inc. paid $75,000 to sponsor the demolition in as part of a campaign to introduce its “Cheddar Explosion” macaroni and cheese. An 11-year-old boy who won a Kraft essay contest will trigger the explosive charge, taking down 4 million pounds of concrete, 2 million pounds of steel and a banner reading “Demolicious.”
Physicians Committee for Responsible Medicine sent the city a letter in March saying it would donate $75,000 if Irving dropped Kraft and hung a banner from the stadium warning about obesity and the dangers of “fatty, cholesterol-laden products.”
Face it, this is a fun, but weird, nation.
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