BBC:
Instead of Spiderman or Bratz dolls, children in the US could soon be clutching a talking Jesus toy, a bearded Moses or a muscle-bound figure of Goliath.
Wal-Mart, the biggest toy retailer in the US, will for the first time stock a full line of faith-based toys.
There, the Tales of Glory dolls will take on what their makers are calling "the battle for the toy box" with some of the nation's most popular action figures.
The market is notoriously hard to crack, with every child wanting what their friends at school have and high-profile brands like Transformers and Spiderman dominating marketing.
So will the 12 inch Jesus doll quoting scripture or the 3 inch figure of Daniel in the lion's den open up children's imaginations - and their parents' wallets?
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